Wednesday, February 3, 2010
All Aboard in NYC
Please join us in welcoming three new members to our NY team, Robert Holub, Marshall Shuster, and Stephen Mullins. All three bring a vast amount of experience and talent to our already creative staff.
Monday, February 1, 2010
2010: Year of the Retailers
Things are looking up for retailers as the National Retail Federation predicts an upbeat forecast for 2010. January 10-12th marked the NFR annual Retail’s Big Show at the Javits Center in New York City. A panel of industry leaders moderated by Stacy Janiak, Vice Chairman of the US Retail Practice at Deloitte, asserted that Christmas 2010 sales are looking favorable with prospects of 3 to 4 percent increases compared to the better-than-expected 1 to 2 percents sales gain for Christmas 2009. To understand the magnitude of this predication, flashback to Christmas 2008 as just a year ago, sales were at negative 3 to 4 percent and retailers were hosting record-breaking fire sales. Allen Questrom, the former Chairman of Barneys New York, commented that retailers were prepared for this holiday season by focusing in on expenses and better strategizing inventory operations.
It’s a new year and a fresh start for retailers to provide a mix of innovative and conventional tactics to lure back hesitant consumers. For instance, traditional retailers like Niemen Marcus and Intermix are adding flash sales to their e-commerce sites for 2010 to compete with the popular online sample sale sites such as Gilt, Rue La La, One Kings Lane, Ideeli and HauteLook. Meanwhile, Target Corp. is about to launch an event dubbed "The Great Save," which will feature competitive deals on a variety of products, bulk-packaged items and designer brands in a warehouse-club-like setting--minus the nuisance of membership fees or ID cards. Retailers are pulling out the bells & whistles to regain market share and make their brands relevant in today’s ever-changing retail landscape.
Marketing guru, Peter Fisk, has predicted that 2010 will be the year of engaging niches (think: Starbuck’s new coffee & tea concept called 15th Ave), simplistic lifestyle brands (think: Muji), concept spaces (think: Nokia pop-up stores), and a mix of both luxury and mainstream fashion (think: Carolina Herrera and Forever 21).
Only time will tell, but for now, GET SHOPPING!
It’s a new year and a fresh start for retailers to provide a mix of innovative and conventional tactics to lure back hesitant consumers. For instance, traditional retailers like Niemen Marcus and Intermix are adding flash sales to their e-commerce sites for 2010 to compete with the popular online sample sale sites such as Gilt, Rue La La, One Kings Lane, Ideeli and HauteLook. Meanwhile, Target Corp. is about to launch an event dubbed "The Great Save," which will feature competitive deals on a variety of products, bulk-packaged items and designer brands in a warehouse-club-like setting--minus the nuisance of membership fees or ID cards. Retailers are pulling out the bells & whistles to regain market share and make their brands relevant in today’s ever-changing retail landscape.
Marketing guru, Peter Fisk, has predicted that 2010 will be the year of engaging niches (think: Starbuck’s new coffee & tea concept called 15th Ave), simplistic lifestyle brands (think: Muji), concept spaces (think: Nokia pop-up stores), and a mix of both luxury and mainstream fashion (think: Carolina Herrera and Forever 21).
Only time will tell, but for now, GET SHOPPING!
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